Lara is a Geneva-born creative director with over a decade of experience leading brand storytelling across fashion, lifestyle, and retail. Known for building 360° campaigns from concept to launch, she has held creative leadership roles at ANINE BING and J BRAND, where she shaped brand identity, drove content strategy, and led high-performing teams.

Her career began at French Vogue, where she developed a rigorous foundation in fashion editorial and visual culture. Now based in Los Angeles, Lara brings together creative vision and strategic thinking to deliver work that moves both culture and sales. Fluent in English and French, she brings an international perspective to every project.