Lara is a Geneva-born art director and consultant shaping brand narratives across fashion, lifestyle, and retail. With a sharp eye and strategic mind, she leads concept-to-execution work spanning campaign development, content strategy, e-commerce, events, and social.

Known for building efficient, happy teams and strong cross-functional partnerships, her approach blends data with creative insight—delivering work that resonates, performs, and elevates. From global launches to nimble digital rollouts, she crafts creative that moves both brand and audience.