Accompanying the launch of Kate Moss for Summer 2024, the campaign hosted the series premiere of the Spirit of LA, a concert event celebrating it’s strong ties to Los Angeles and rock and roll influences, alongside the debut of Anine's latest album, directly contributed to a more than 65% increase in impressions across all marketing channels for the brand.

The exclusive launch event celebrating the Summer Collection featured global brand ambassador Kate Moss and marked the release of Anine's new album at the iconic Chateau Marmont. The event hosted over 250 celebrities, industry leaders, musicians, friends of the brand, media, stylists, and tastemakers. Notable attendees included Laura Harrier, Elsa Hosk, Georgia May Jagger, Awkwafina, Ava Phillippe, Rachel Zoe, Alison Brie, and Emma Brooks, among many others. Guests enjoyed a special musical performance by Anine, followed by performances from Swedish singers and songwriters Winona Oak and Lisa Ekdahl.